SILK: Social - Progress: The Adventure

Silk came to us for a social-media idea to extend their current campaign, Progress is Perfection.

Progress: The Adventure is like an ad with different storylines. By utilizing IGS and poll stickers, people were able to choose between different actions and variations of progress. It was sort of like a choose-your-own-adventure novel, except the end result was always the same, because either choice was progress!
CD: Jay Morrison, Simon Roseblade
AD: Sam Christian
CW: Brendan Howard

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