NHL ON ESPN: THE CHIRPLINE

INTRODUCING THE ONLY HOTLINE FOR HOCKEY FANS. SOMETIMES, THE BEST SOLUTION TO A BRIEF IS A THIRTY SECOND PIECE OF TELEVISION ADVERTISING. OTHER TIMES, THE SOLUTION IS THE ESPN CHIRPLINE, A HOTLINE DESIGNED SPECIFICALLY FOR HOCKEY FANS TO CHIRP (TALK TRASH) ABOUT ANYTHING AND EVERYTHING DURING THE STANLEY CUP PLAYOFFS.


AGENCY: ARTS & LETTERS

ECD: MOLLY JAMISON
CDS: CHRIS KIM, MIKE BEHRENDS
CW: BRENDAN HOWARD
AD: SAM CHRISTIAN, ALANA ROBINSON

DESIGN: ANDREW CATURANO

EDIT: BEN SURBER









We made custom urinal cakes encouraging fans at bars in playoff cities to call the Chirpline.



We got thousands of calls all playoffs long. Here a sampling of some of the favorites.



The Chirpline made it onto ESPN Broadcast shows throughout the playoffs.





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