NHL: FOUR NATIONS FACE-OFF

IT’S NO SECRET THAT MANY OF THE NHL’S MOST TALENTED PLAYERS HAIL FROM ALL OVER THE WORLD. IN THE NEW 4 NATIONS FACE-OFF TOURNAMENT, PLAYERS WILL TAKE A REPRIEVE FROM THEIR PRO TEAMS TO INSTEAD REPRESENT THEIR RESPECTIVE COUNTRIES—IN THIS CASE, SWEDEN, FINLAND, CANADA, AND THE US.

IN THIS LAUNCH SPOT, SOME OF NHL’S BIGGEST STARS AND FANS DETAIL JUST WHAT IT IS THEY’RE PLAYING AND CHEERING FOR WHEN THE PUCK DROPS.

THE TOURNAMENT WAS AN OVERWHELMING SUCCESS WITH VIEWERSHIP SOARING AS MUCH AS 369% OVER REGULAR-SEASON AVERAGES (YOU KNOW IT’S A BIG DEAL WHEN THE CREATIVE BUSTS OUT THE PERCENTAGES).

AGENCY: ARTS & LETTERS

ECD: MOLLY JAMISON
CDS: CHRIS KIM, MIKE BEHRENDS
CW: BRENDAN HOWARD, JACOB PANKEY
AD: SAM CHRISTIAN
DIRECTOR: MALIK VITTHAL

MUSIC: FONTAINES D.C.