ESPN: Postseasoning: The Chip
In 2021, we entered the football fandom zeitgeist through its mouth when we created Postseasoning, the only spice blend fit for postseason football cooking. It was a hit, and its spicy momentum inspired an evolution. Introducing Postseasoning: The Chip, the only chip worthy of postseason football snacking. You know, because of the Postseasoning.
AGENCY: ARTS & LETTERS

CDs: Molly Jaimison, NJ Placentra, Andrew Kong
CW: Brendan Howard
AD: Sam Christian






NFL LIVE featured the chips in a segment. 
“Bussin” -  Marcus ‘Swagu’ Spears




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