ESPN: LUCKY BEARD OIL

INTRODUCING “LUCKY BEARD OIL,” A PREMIUM CONDITIONING FORMULA THAT GIVES FANS AND PLAYERS ALIKE THE ABILITY TO ADD A LITTLE EXTRA LUCK INTO THEIR FACIAL HAIR THROUGHOUT THE STANLEY CUP PLAYOFFS.

AGENCY: ARTS & LETTERS

CDS: MOLLY JAMISON, NJ PLACENTRA
CW: BRENDAN HOWARD
AD: SAM CHRISTIAN

To promote Lucky Beard Oil, we made a video during the 2022 Stanley Cup Finals ranking the best playoff beards with John King - the man behind the infamous Hockey Hair videos.

ADWEEK / MUSE BY CLIO