ESPN: Lucky Beard Oil

Introducing “Lucky Beard Oil,” a premium conditioning formula that gives fans and players alike the ability to add a little extra luck into their facial hair throughout the Stanley Cup Playoffs.

To promote Lucky Beard Oil, we made a video during the 2022 Stanley Cup Finals ranking the best playoff beards with John King - the man behind the infamous Hockey Hair videos.

AGENCY: ARTS & LETTERS
CDs: Molly Jaimison, NJ Placentra, Andrew Kong
CW: Brendan Howard
AD: Sam Christian

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ESPN: Lucky Beard Oil

Introducing “Lucky Beard Oil,” a premium conditioning formula that gives fans and players alike the ability to add a little extra luck into their facial hair throughout the Stanley Cup Playoffs.