DISNEY: WE’RE GOING TO THE SUPER BOWL

AN ICONIC PHRASE ACTIVATES THE WHOLE DISNEY UNIVERSE FOR THE BIG GAME.

WE’RE GOING TO DISNEY WORLD! WE TOOK THIS ICONIC PHRASE SAID BY EVERY SUPER BOWL CHAMPION AND GAVE IT A DISNEY TWIST TO KICK OFF THE YEAR-LONG CAMPAIGN FOR THE 2027 SUPER BOWL COMING TO DISNEY, ABC, AND ESPN. BRINGING TOGETHER ALL THE CHARACTERS YOU LOVE ON AN EPIC JOURNEY TO THE SUPER BOWL—STITCH INCLUDED.

AGENCY: ARTS & LETTERS

ECDS: MOLLY JAMISON, CHARLES HODGES
CDS: CHRIS KIM, MIKE BEHRENDS, ANDREW KONG, BRETT SIMONE
CW: BRENDAN HOWARD
AD: SAM CHRISTIAN

EDIT & ANIMATION: XYZ, ESPN CREATIVE STUDIO, INDUSTRIAL LIGHT & MAGIC, PIXAR